In the first half of 2017, the Meifu Black Overlord dealer roadshow held nearly 130 roadshows in 17 provinces, 2 municipalities, and 3 autonomous regions nationwide. In the past four months, roadshows have been carried out in 45 logistics parks, auto parts cities, parking lots, and wholesale markets throughout the country, attracting many truck drivers.

In 2017, truck drivers were facing a series of new challenges under the circumstance of logistics reform and related policies being intensively introduced. The business model of China’s road freight market is moving toward agglomeration, high efficiency, information, and green development. . In the face of the new industry structure and increasingly fierce market pressure, truck drivers urgently need to change the extensive and nomadic survival modes of the past and gradually turn to new modes of transportation. Through group or return teams, they can rationally integrate online and offline. Under the cargo source information, in the case of compliance of transportation vehicles, loading standards, stable performance, economical and environmentally friendly driving operations, safe delivery, multiple delivery, and good delivery.

At the same time, ExxonMobil also actively encourages dealers across the country to bring "new experiences" to drivers' friends--in conjunction with their own geopolitical and personal resources and other resources, local roadshows and booths are organized in accordance with local conditions. With less investment, more screenings and more differentiated ways of organizing, the information of technical services, product advantages, and caring for the driver will be transmitted to truck drivers across the country, helping everybody to achieve business success. At present, different characteristics of the Meifu Black Overlord dealer roadshow are flourishing across the country, and are supported by card-friends from the South China Sea and the North.

Master Liu from Wuhan said: “I happened to see the Meifu Black Overlord dealer roadshow in the Donghuhu Logistics Park. The on-site product and service information is very clear, and the staff is very patient. The brand of Meifu BlackFighter is trustworthy. And since I had known about the mobilization of the Mobil Black Vane, I think that changing the oil is especially convenient."

Hubei: Mobil Blackhead's professional service road show will be free to experience

Truck Drivers Harvesting Rich Gifts at Wuhan Road Show Truck Drivers Harvesting Rich Gifts at Wuhan Road Show

“We have established a long-term partnership with popular logistics hubs and distributed flyers to logistics fleets. Through these methods, truck drivers are made aware of the latest roadshow activities. Through roadshows, we also learned about the construction machinery team, logistics fleet, and sand and dirt teams. Drivers with different needs.” Ms. Guo, an experienced dealer of Mobil Lubricating Oil, authorized dealer of Wuhan Senmei Petrochemical Products Co., Ltd..

Manager Guo also said: “We recommend face-to-face products and services to drivers and friends at the roadshow, such as the mobilization of the Mobil Black Vane. Before that, we’ve also pushed through the local cooperation with the local freight APP. We recommend our professional services to more truck drivers.The truck brothers are also very helpful. They will share roadshow messages with their friends and help us to increase their popularity.

Shandong: Reseller team flexibly integrates various resources such as retail stores to provide drivers with complete experiential services

Truck driver understands the Mobil Black Vault authentic identification guide at Qingdao and Zibo Road Truck driver understands the Mobil Black Vault authentic identification guide at Qingdao and Zibo Road

Manager Wang of Mobil Lubricants Authorized Dealer Qingdao Dusen Trading Co., Ltd. stated: “With the support of the Mobil brand's sufficient materials, we will cooperate with the strong execution of our company team, the schedule of distributors hosting the roadshow, and the autonomy of the distribution materials. The flexibility is stronger, and we have maintained a good relationship of cooperation with local retailers and fleet users. Therefore, our roadshow held by Dusen can provide multiple experiences such as popularity, preferential oil purchase, professional oil change, maintenance, and caring services. As a result of this new experience-based service, driver drivers are also very supportive of our activities."

For this kind of complete experiential service, Manager Yuan of Zibo Huilong Lubricant Co., Ltd. also has something to say: “Our staff did a lot of propaganda in the early stage, except for the parking lot, the owners of the owner’s permanent resident can see the Mobil Blackhead. Dealer road show information.On-site, in addition to the driver can buy the price of the product, but also participate in anti-counterfeiting knowledge quiz games, get a variety of practical gifts such as drinking glasses, umbrellas, charging treasure.Many people are still on the scene and Mobil A spokesperson Yi Jianlian took a photo with a photo of people's standing, and everyone was very happy to play with it.A little road show can attract nearly a hundred drivers. I think we can allocate more resources and do more activities next year. To facilitate the participation of more drivers."

Shanghai: Every salesman is a good friend and a good teacher for truck drivers

Truck Driver Appreciates Wonderful Performance at Shanghai Road Show Truck Driver Appreciates Wonderful Performance at Shanghai Road Show

Close ties with the market and users are the top concerns of dealers. With a deep understanding of the market and user needs, they are actively providing truck drivers with suitable lubrication solutions. “Professional and effective communication of business personnel is a very important point for us. We conduct regular training and case sharing for each salesperson to help them communicate with the driver smoothly and develop emotional relationships with the driver. This is done by looking at the driver and our salesman. How to chat will know, a 'how to change the oil in the summer?' can talk for a long time.” Said Huang, Manager of Shanghai Lakai Lubricants Co., Ltd., an authorized dealer of Mobil lubricants.

Yunnan: Let more drivers know that the high quality of Mobil Black Dirty Lubricants is our mission

Truck driver purchases Mobil Blackhead product at Dali Road Show Truck driver purchases Mobil Blackhead product at Dali Road Show

Mobil lubricants authorized dealer Kunming King Sai Trading Co., Ltd. Manager Huang said: "There are terraced dams in the mountains and there are mountains in the valley, and there are springs in the Red River Ridge. The scenic Yunnan road conditions are also very complex. No matter how long the short distance, the car needs to be opened. There are many uphill and downhill roads, so our drivers here have higher requirements for oil quality, and as far as we know, the current international brand lubricants market share in Kunming is only 20%, most drivers will go to OEM monopoly The maintenance of the shop and the auto repair and maintenance shop is also a reason for this, and the Mobil Black Road dealer roadshow is a good opportunity to change the driver's oil habits. We have already held two games in Dali in the first half of the year and we also want to take this opportunity. In the second half of the year, more truck drivers in Yunnan will enjoy the high quality of the Meifu Black Vass."

In the second half of 2017, the Meifu Black Overlord distributor roadshow will continue to expand its voice and provide non-stop offers for more truck drivers nationwide. It also looks forward to the continued participation, witness and support of the card enthusiasts after the hot summer season.

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