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As a long-standing member of the packaging community, we are always looking for ways to better serve our customers through quality, flexible, and cost-effective solutions. We don’t just focus on our partners’ business goals—we also take the time to understand what their end-users truly need. This allows us to deliver value that benefits everyone in the supply chain.
The concept of sustainable packaging began during the environmental movement of the 1970s. We celebrated our first Earth Day in 1970 and started recognizing some of our own environmental challenges, such as pollution and littering. These early efforts helped shape a broader global awareness of sustainability.
Today, brands face increasing pressure to adopt more eco-friendly packaging strategies. According to PMMI news, 68% of brands have publicly committed to maintaining sustainability initiatives, while 36% have pledged to use sustainable packaging. Consumers are showing clear support for sustainable packaging, making it more than just a trend—it's a necessity.
Here are some key 2023 trends that can help your brand grow by embracing sustainable practices:
**Why Does Sustainable Packaging Matter?**
Consumers today make purchasing decisions based on their values. Eco-friendly brands resonate with them, and they often share these ideals on social media. Sustainable packaging aligns with the lifestyles of many consumers. A global survey reported by PMMI found that 50% prefer 100% recycled packaging, while 40% look for biodegradable alternatives.
These findings highlight the importance of incorporating sustainable CPG packaging into your strategy. Keeping up with current trends can guide you toward meaningful and impactful changes.
**Compostable or Biodegradable Containers**
These containers are widely used in the food and beverage industry. They offer multiple benefits, including reusability and a lower carbon footprint. Made from materials like paper, cardboard, glass, and plant-based options, they are safe and can even be used as natural fertilizer for gardening.
**Edible Packaging**
A major innovation in the food and beverage sector is edible packaging. It’s made from plant-based materials and is fully biodegradable. Edible packaging reduces plastic use, which enhances sustainability by minimizing waste and benefiting the environment.
Some examples include:
- **Water balls (also called Oohoo):** Made from plant-based membranes, they replace plastic bottles.
- **Edible beer cups:** Made from potatoes, they are durable and ideal for iced drinks.
- **Potato-based wrappers:** Compostable and biodegradable, they can be used as napkins or food wraps.
**Minimalist Packaging**
Minimalist packaging focuses on using only what's necessary to protect the product and let it stand out. It includes:
- Sustainable materials that take up less space.
- Simple logos and printing that convey essential information.
- Ample white space to keep the design clean and focused.
**Textured Packaging**
Many consumers appreciate packaging that feels good in their hands. Textured designs add a tactile element that enhances the overall experience and creates a stronger emotional connection with the brand.
This trend is expected to grow significantly over the next few years, with increasing demand across industries.
**Conclusion**
Packaging sustainability is a critical part of product development. Reducing the use of plastics and other non-renewable materials can greatly reduce environmental impact. The market for sustainable CPG packaging is growing rapidly. According to PMMI, the market was valued at $233.82 billion in 2017 and is projected to reach $341.72 billion by 2023.
By building a sustainability initiative within your brand, you can foster customer loyalty and set a positive example for others in the industry.
**Specialists in Liquid Filling Systems**
For over 70 years, FILAMATIC has provided a wide range of liquid filling solutions across various industries. We pride ourselves on delivering flexible, customized systems tailored to every stage of your business growth. Whether you need a single machine, a complete fill-cap-label system, or a fully automated Monobloc solution, we have the expertise to exceed your expectations.
Go further and do more with FILAMATIC. For more information about our liquid filling systems, call 866.258.1914 or email us for a free quote.
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