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As a long-standing member of the packaging community, we are always looking for ways to better serve our customers through high-quality, flexible, and cost-effective solutions. We not only understand our partners’ business goals but also the needs and preferences of their end-users, allowing us to support our industry partners more effectively.
The concept of sustainable packaging began during the environmental movement in the 1970s. We celebrated our first Earth Day in 1970, which helped raise awareness about ecological issues such as pollution and littering, paving the way for a broader global movement.
Today, brands face increasing pressure to adopt more sustainable packaging strategies. According to PMMI, 68% of brands have publicly committed to sustainability efforts, while 36% have pledged to use sustainable packaging. Consumers are clearly showing their support for eco-friendly packaging, and this trend is growing rapidly.
Here are some key 2023 trends that can help you expand your audience by embracing sustainable practices:
**Why Does Sustainable Packaging Matter?**
Consumers make purchasing decisions based on their values. Eco-friendly brands resonate with them, and they often share these ideals on social media. Sustainable packaging aligns with modern lifestyles and consumer preferences. A global survey by PMMI found that 50% of consumers prefer 100% recycled packaging, while 40% look for biodegradable alternatives.
This data highlights the importance of integrating sustainable CPG packaging into your strategy. Keeping up with current trends will guide you in making impactful decisions.
**Compostable or Biodegradable Containers**
These containers are commonly used in the food and beverage industry. They offer benefits like reusability and a lower carbon footprint. Made from materials such as paper, cardboard, glass, and plant-based options, they are safe and even usable as natural fertilizer for gardening.
**Edible Packaging**
A major innovation in the food and beverage sector, edible packaging is made from plant-based materials and is fully biodegradable. It reduces plastic use, contributing to a more sustainable future. Some examples include:
- **Water balls (Oohoo):** Plant-based membranes that hold water, replacing plastic bottles.
- **Edible beer cups:** Potato-based packaging that’s durable and ideal for cold drinks.
- **Potato-based wrappers:** Compostable and biodegradable, perfect for snacks or meals.
**Minimalist Packaging**
Minimalist packaging focuses on using only what's necessary to highlight the product itself. Key elements include:
- Sustainable materials that protect the product efficiently.
- Simple logos and clear printing with essential information.
- Ample white space to keep the design clean and visually appealing.
**Textured Packaging**
Consumers appreciate packaging that feels good to the touch. A smooth, well-made box can enhance the perceived quality of a luxury item. This trend is expected to grow significantly over the next few years, with rising demand across industries.
**Conclusion**
Sustainable packaging is an essential part of product development. Reducing plastic use can greatly reduce the carbon footprint. The market for sustainable CPG packaging is expanding rapidly—valued at $233.82 billion in 2017, it's projected to reach $341.72 billion by 2023. Implementing sustainable packaging can boost customer loyalty and set a positive example for others in the industry.
**Specialists in Liquid Filling Systems**
For over 70 years, FILAMATIC has provided a wide range of liquid filling solutions across various industries. We specialize in creating flexible, customized systems tailored to every stage of your business growth. Whether you need a single machine, a complete fill-cap-label system, or a fully automated Monobloc solution, we deliver reliable and efficient results.
Go further and do more with FILAMATIC. For more information on our liquid filling systems, contact us at 866.258.1914 or request a free quote today.
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