A beam and slab, or composite bridge is one where a reinforced concrete deck slab sits on top of steel I-beams, and acts compositely with them in bending, There are two principal forms of this beam and slab construction; Multi-girder construction and ladder deck construction. Between them, they account for the majority of medium span highway bridges currently being built in the UK, and are suitable for span ranging from 13m up to 100m. The choice between the two forms depends on economic considerations and site-specific factors such as form of intermediate supports and access for construction.
Beam Bridges Steel Structure Bridge, Steel Bridge Manufacturer in China, Highway Bridge Dongguan Honglong Steel Structure Co,. Ltd. ,
First, FAW-Volkswagen. In 2005, FAW-Volkswagen won over one million yuan, and Jackie Chan was asked to speak for Kadi. Jackie Chan did not hesitate to flex its muscles and made Kaidi’s commercial films into wonderful martial arts films. However, people are worse off than they are. Kaidi’s performance was bleak. In the first year of sales, sales were only a few thousand vehicles. After barely maintaining it for the second year, they could not sustain it and stop production.
Then there is Dongfeng Yueda Kia. Before the Athens Olympics in 2004, Dongfeng Yueda Kia took down Liu Xiang, which cost only 600,000 yuan. However, in the best years of Liu Xiang, the Maxima model is already old. In 2005, the sales volume dropped to 5,000 units, and in 2006 it dropped to 3,000 units. Dongfeng Yueda Kia was determined to let Liu Xiang endorse other models, but at that time Liu Xiangfeng Mangbi Lu, endorsement was already astronomical.
There are also Cadillac gambling on Liu Xiang. In 2008, Liu Xiang became the most dazzling star of Cadillac, and huge advertisements appeared in public places. But in the best age, Cadillac encountered the lowest valley of Liu Xiang. At the Beijing Olympics, Liu Xiang retired without a run. For a time, Liu Xiang stood in the limelight and Cadillac had to withdraw all advertisements overnight. .
In 2004, South East Automotive won the Chinese women's volleyball team with the relationship with Chen Zhonghe and won the Chinese women's volleyball team. The women's volleyball team, who was the peak women's volleyball team, had just won the women's volleyball team of the Olympic champions. But this did not change the situation. The fate of the southeast. Southeast then spent five years in guilt and strife, and Ling Hao has been hovering on the edge of the discontinued cliff.
In 2008, GAC Toyota signed Jay Chou, letting him speak with Karen Mok, Yaris, the cost is 3 million 19 million yuan. At that time, GAC Toyota was "not bad", however, the best A0-class car teamed up with the most popular star, but it brought unprecedented "Waterloo", Yaris from the day of listing, it has been unsalable, the monthly sales have been in 2000 up and down Hey.
After seeing his peers knocking down the domestic first-line stars, FAW Mazda turned his sights abroad. In 2009, Ruiyi eventually held the "American prodigy" Phelps, and the cost reached an astonishing 20 million yuan. However, Phelps is not very reliable, then broke the scandal of drug abuse, so that FAW Mazda is very embarrassing. Rui Wing and drug addicts hand in hand, the natural dim prospects, sales are flat.
There are many similar examples, such as Andy Lau endorsement Yangko, Zhang Ziyi endorsement Mercedes-Benz, Chen Daoming endorsement Bin Yue, etc., here will not be enumerated one by one. Celebrity endorsements are not necessarily all good things. They may not necessarily bring sales to new cars, and they may even play an opposite role to a certain extent. Popularly, celebrities are poisons.
This is not difficult to understand. In China, the car is a symbol of wealth, but at the same time it is the object of hatred. The car companies generously invited celebrity endorsements to show their strengths, but at the same time they showed the "riches" and "not bad money" side of the car companies, which would inevitably cause a rebound.
From the perspective of the Chinese, the author is happy for Nina. There are not many stars who can earn so many foreigners' money. However, at the level of car companies, I suggest that executives recognize the fact that cars are not suitable for celebrity endorsements. To use an old saying to explain is: the character is different!
A few days ago, Sister Nana got a big gift and officially became the global spokesperson for Mercedes-Benz. The endorsement fee was said to be as high as US$4.5 million, which was even higher than the winner of the Nasri Law Open Championship. However, the author would rather sweat for Mercedes-Benz, because according to many years of experience in the past, but where the most popular stars to do the end of the day to do endorsement of the car brand, most of the failure ended.