China's light passenger exports "three low" JAC said it is expected to break through

In the first three quarters of 2010, the light passengers’ boost in the growth of China’s overall passenger vehicle exports has brought the industry into a mixed picture. Fortunately, the demand for China's light passengers in the international market is still growing strongly. In the first three quarters, China's light passenger exports increased by 186.67% compared with the same period of last year. However, the worry is that low-level exports are not a long-term solution, and it is urgent to upgrade products and discover new growth opportunities for the industry.

JAC said that it is expected that cracking down on the “three low” dilemmas in the export industry and the low end of export products and the overall low profitability of the export market are the reality that China’s light passengers cannot avoid at present. The low end of the product directly led to the low end of China's light passenger export market and the low level of export profits. Today, China's light passengers are still exported to underdeveloped markets such as South Africa, Nigeria, Myanmar, and South America, and it is difficult to compete in high-level markets. In terms of export profits, China's light passengers are also extremely unsatisfactory. Some manufacturers' sales of light passengers are much higher than those of large and medium-sized passenger cars exported by the company, but sales account for only 1/3 of total exports. The reason is that Japanese light passengers have always taken the route of low quality and low price for a long period of time. However, for the sake of their own interests, foreign-funded brands have comprehensively restricted the only two European light passengers to make a difference in the international market, which is the crux of the matter.

Lin Xiaohu, general manager of JAC's multifunctional commercial vehicle company, said that in the future, light passenger products will not only continue to maintain their traditional advantages in markets such as the Middle East and South America, but also must achieve breakthroughs in developed countries such as Europe and the United States. It is reported that at the beginning of the project, Jianghuai Lightbus aimed at the domestic and international markets and was one of the key strategic products for the internationalization of the JAC brand. From design to manufacturing, all aspects of JAC are adhering to the concept of “integrating global resources to build a global vehicle”. Such as JAC light passenger design by the Italian JAC Torino Design Center, strict compliance with the international brand light car products. In order to meet the needs of the international market, we have integrated world-renowned supply chain resources in production and adopted the EU EEC product standards in order to achieve future output to the high-end market. Today, JAC's light passengers receive 700 purchase orders from the Ukrainian government, which is an important step towards the European and American markets.

For example, Dong Yang, executive vice president and secretary general of the China Association of Automobile Manufacturers, said: "In the past, we cooperated with foreign companies to develop the Chinese market. In the future, we may need to join hands with foreign companies to develop two markets, including the Chinese market and the world market." Obviously Jianghuai's idea of ​​developing high-end products for both domestic and international markets is exactly the same.

China's commercial vehicles "going out" need to change their thinking. Low-end auto exports "now" are the comparative advantages of Chinese auto companies. In the "future", they may become disadvantages. Taking light passengers as an example, the Deputy Secretary-General of the China Passenger Cars Association Yang Zaiyu believes that the 2010 young passengers' market production and sales, although the best year of the calendar year, have completely shaken off the low levels of previous years, but the market variables are also changed. Great. Especially under the huge pressure of RMB appreciation, both raw material costs and labor costs are increasing substantially. The light passenger market will face tremendous pressure and unprecedented challenges. In addition, after the global financial crisis, trade protectionism that has risen in various countries has caused China’s commercial vehicles to face the dilemma of “going out” in some countries. Under the current economic background, how to comprehensively enhance product competitiveness and break through trade barriers has become a problem that commercial vehicle companies must consider.

"The positioning of the world's cars' JAC light passenger off the assembly line will help form a virtuous circle for the export of light passengers. It will provide new ideas for China's commercial vehicles to 'go global'. "Industry analysts have won reputation for developing high-quality products for the international market. Therefore, having a more comprehensive international sales and service system, and then backing up the development of the international market, will be China's light passengers out of the "three low" predicament. Take Jianghuai as an example. Jianghuai Automobile, which has been deeply cultivating overseas operations for many years, has maintained the export of commercial vehicles for the first time in years. It is paving the way for overseas markets from both product and channel perspectives. At present, Jianghuai already has a large number of loyal and powerful distributors. It also makes outsiders very optimistic about the overseas performance of JAC. According to reports, in September this year, Jianghuai and Brazil's largest car dealer SHC officially signed a cooperation agreement. According to the agreement, in the next ten years, Jianghuai will sell a total of 620,000 cars of all kinds to the Brazilian market, and it is expected that the export volume will exceed 5 billion U.S. dollars.