[China Agricultural Machinery Industry News] After the market, the “housekeeping agent” has gradually fallen cold in recent years. At this point in time, the land transfer agent has entered the public eye as “intruder”, and some land transfer brokers have more than 100 The annual income of 10,000 yuan quickly became "red".
I didn’t look at the house and changed my land. The land transfer agent quickly became popular.
Land transfer brokers are so active in the country's countryside that they benefit from policy support. The Third Plenary Session of the 18th CPC Central Committee proposed that the establishment and development of the rural property rights transfer trading market urgently requires a source of information familiar with rural elements, knowledgeable, cultural, technical, legal, business, honest, and capable of fully applying modern information. The professional brokers who promote rural property rights transactions actively participate in property rights trading services, and combine the property rights transactions to conduct standardized transactions and promote the active development of the rural factor circulation trading market.
With the continuous introduction of relevant agricultural policies, rural land circulation has been increasingly valued, and the integration of traditional land circulation and the Internet has become increasingly mature. Professional brokers who have only been active in urban property rights transactions have begun to develop rapidly in property transactions in rural areas across the country. In the market, and has the unique name of this industry - the land broker.
As the name suggests, the land brokers are the professional groups that earn commissions by collecting information on the land available for rent in rural areas, publishing them online, and providing them to growers or investors who need land.
Career optimistic: urban house brokers transform into rural land brokers
With the addition of Xiao Zhang, a salesman in a chain store in Langfang, Hebei, the career of the land broker was “red” in the real estate agent circle. In Xiao Zhang’s description, “The days of the land brokers are much more comfortable than the real estate agents, but they make a lot of money.”
Even before working for a well-known second-hand housing intermediary chain, Xiao Zhang’s rush and hard work for real estate agents have already realized that the annual salary of a million yuan is a very special case, and most real estate agents still work more than 12 hours a day. On the day of the basic salary of 2,000 yuan, "normal eating is a luxury when holidays are over," and the competition of real estate agents has also become hot.
Occasionally, Xiao Zhang saw Xia Chuangwu, general manager of the Beijing Land Transfer Service Center of Tuliu.com, the “old rivers and lakes” engaged in the home improvement industry in the early 1990s. In 2015, he completely transformed the land brokers, less than a year later. The Beijing Land Transfer Service Center, which was run by Xia Chuangwu, hit a record of more than 3 million yuan. “Land intensification is a major trend, land transfer is the leading force of land intensive, and the land broker is still blue ocean.” In the second week of meeting with Xia, Xiao Zhang officially joined the ranks of the land brokers.
Xiao Zhang “crossed” from the real estate agent to become the “creative” of the land brokers, and became a hot topic in the real estate agent circle. In the opinion of Wu Yong, CEO of Tudou.com, the popularity of the land brokers is likely to exceed that of real estate agents. “The land transfer industry has great potential and will play a very important role as a land broker who links farmers and agricultural investors.” Wu Yong has been in the land transfer industry for seven years. He pointed out that as a country in the process of urbanization, the country encourages rural areas. Under the background of land transfer, the new occupations emerged as the times require. The land brokers solved the problem of trust between farmers and large renters. On the basis of promoting the transparency of land prices, they activated the circulation of land across the country. With the continuous advancement of land circulation, there will be more and more elite troops joining the ranks of brokers in the future.
Business is hot: the consultation phone is constantly on, some people enter 6 million yuan a year.
The team of land flow brokers has been called "strong". According to incomplete statistics, the number of domestic land brokers is close to 100,000. Taking the soil network as an example, this integrated service platform that entered the land transfer business earlier has already gathered 12,000 land brokers.
Not only is the number amazing, the land brokers have gathered the elites of all parties: Xie Hongling, who had a long-term income of 6 million yuan and a circle of land brokers, entered the land circulation industry as early as 2007, after he had done a hair salon business for ten years. In the third year after the establishment of the Nanchang Land Transfer Service Center by the joining method, the annual income has exceeded 6 million yuan; when most young people chose to stay away from the land, they were born in 1988 and graduated from Sichuan Forestry. The university’s Tong Xiuqi still broke into the land transfer industry and earned 300,000 yuan in revenue in the year of entry. "Probably because of my university's professionalism, many large-scale households trust me very much, and the land transfer industry is very dry." This young land broker has full confidence in the land transfer industry.
The land flow broker is a profession with no “prejudice” for age. Yan Jinchang, a domestic age broker, is 73 years old. Even in the rainy days, Yan Jinchang, an elderly person in Xiaogang Village, Fengyang, Anhui Province, is not allowed to relax. Unlike the previous help for his eldest son to take care of the farmhouse, he is now the general manager of the land transfer service center of the Xiaogang Village of Tuliuwang, almost every day. More than a dozen calls to the source of the source will be received, with a high record of 48.
Age coverage from the age of 20 to 70 can be seen as the epitome of the rapid growth of the mainstream brokerage industry. Fortunately, the land brokers are not caught in the "savage and disorderly growth" cycle. On the one hand, the land transfer comprehensive service platform represented by the soil flow network, the search land network, the land network, etc. has launched the soil flow broker training system, in which the soil flow network has specially established the soil flow college, and regularly holds the soil. The flow broker training class invites agricultural experts and professors to teach the basic working methods and procedures of the land flow brokers, the rural land transfer policy and the rural land mortgage loan and other agricultural financial knowledge to ensure the professional skills and qualities of the land brokers. . On the other hand, many places in the country are implementing “certified employment” for land transfer brokers. For example, Beijing has issued certificates of rural property brokers to more than 300 people.
Under the dual role of policy promotion and market value law, the new career of land brokers has gradually been optimistic, and the integration and exploration of rural land values ​​by land brokers is becoming increasingly apparent.
(Original title: Nearly 100,000 "land brokers" active in rural areas)

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