In the 30 years of reform and opening up, various industries have flourished and the market economy has steadily advanced and gradually matured. Of course, the transition also began to gradually disappear, and the mad business development was eliminated. Traditional small workshop-style enterprises, street vendors, business is increasingly difficult to do. In stark contrast to this is the rise of online shopping trends. Its trend and scale are sufficient to sweep the world and its landscape is infinite. In China's Taobao, Jingdong, such e-commerce giants are favored by users, then the arrival of the double 11 to the industry in the end what inspiration?
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The first thing to know is that the industrial product market was often referred to as the production information market earlier. It uses raw materials, parts, machinery and equipment, supplies, and corporate services as products to become suppliers to other companies, institutions, and organizations. Different market characteristics determine that sales of industrial products and sales of consumer goods must be different. Industrial product marketing objects are far away from home consumers, lack of media focus, and are not well-known to the public. As the consumer products of industrial products are generally organizations or institutions, ie legal persons, the content, types, and the like of marketing information are relatively different from those of consumer products. In addition to collecting feedback market information and business negotiations, industrial product marketing must also undertake technical guidance work and pre-sales service work. It must deal with different functional departments of users. It is far more complicated and difficult to market than consumer products. Many, while the number of marketing is also much larger. The purchaser's selection of industrial suppliers generally has a relatively complete set of evaluation index systems, and the comprehensive requirements are relatively high. From the perspective of controlling the procurement cost, the industrial products industry pays more attention to the product price and quality than the conventional procurement of enterprise operating resources. Therefore, in the sales of industrial products, more emphasis on professional sales, emphasizing customer relationship marketing, and must provide comprehensive after-sales service and technical support.
However, e-commerce is based on computer information technology, through the modern electronic means and communication network technology, and effectively carry out various business activities to achieve the entire process of commercial trade activities. From the point of view of corporate marketing, it involves the collection and analysis of market information, product development and development, raw material inquiry and procurement, product production and storage, market development and promotion, product sales and settlement, and sales services and feedback. process. Its main features are: 1, reduce costs and improve efficiency. 2. Change passive sales to active sales. 3, the transaction is convenient, fast and transparent.
Therefore, industrial products can take advantage of the intriguing graphical interface and multimedia features of the Internet. Enterprises can demonstrate the characteristics of industrial products and their services in a comprehensive manner, so that customers can accurately grasp the products and services of industrial products companies. At the same time, users can also change their information disadvantages and find more suppliers through the Internet's powerful delivery and search advantages. On the one hand, this makes the visits of sales staff more efficient and, on the other hand, increases the market competition. As long as the Internet is available, any company can face the global industrial market, and any buyer can also face the global enterprise. It is completely a kind of spatial distance! Information communication and business transaction activities break the space. Regional restrictions have expanded the company's sales range.
In summary, in today's information society, no one can survive completely independent of cyberspace. Industrial companies should be aware of the facts of online marketing and e-commerce, and plan their own e-commerce and online marketing.