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According to statistics, at present, China's mobile Internet users reach 813 million, of which mobile phone users reach 783 million. This data is still maintaining a high-speed upward trend. The huge Internet user base indicates that the mobile Internet era has arrived! The development of any industry can't run counter to the trend of the times. The LED industry we are engaged in is also the same. So, in the digital age, where is the new stage of LED?
New market: LED lighting network, targeting blue ocean indoor navigation With the popularity of mobile internet, people looking for an accurate location when traveling, like to use wireless positioning system to find the target location, however, when people are in large shopping malls, shopping malls and other buildings Internally, conventional positioning systems are often not suitable. The traditional wireless positioning system is easily interfered by objects and weather, and the accuracy of positioning is not high. However, the traditional GPS navigation technology is very useful outdoors, but the building is not suitable for satellite signals. While some companies are trying to locate indoors using wireless networks, common indoor wireless technologies (such as Wi-Fi and Bluetooth) are not well suited to locate the exact location of everyone. Indoor navigation can be widely used in large buildings such as shopping malls, airports, stadiums, etc., to facilitate people to find people, find places, and find exports.
Along with the popularization of semiconductor lighting fixtures in the future, lighting fixtures are indispensable in every indoor place. The positioning of lights signals is attracting the attention of the LED industry. An industrial revolution based on optical communication for indoor precision positioning and navigation is about to open. According to the new century LED network reporter, visible light communication has the advantages of accurate positioning, low cost and high added value.
At present, Bytelight is the only company that masters the core technology of LED indoor positioning. It has developed a positioning service based on LED lighting, which enables the program to calculate the current position within one second, and the accuracy can reach one meter. The LED positioning system is implemented by LED luminaires on the ceiling. The luminaire emits a flashing signal like the Moss telegram password, which is then received and detected by the user's smartphone camera, and the user does not need to point the camera to a specific direction. It is also possible to receive a direct source signal that is fed back.
In China, LED lighting has also been successfully developed in positioning navigation. At the 15th China International Optoelectronic Expo, LED white light communication technology debuted in Shenzhen. It is understood that this new technology is still the first in China, and the positioning accuracy is increased by five times, but the cost is reduced by 80%. This emerging communication technology-based on the location service (LBS-Location-basedServi)-based white light communication technology research and development Fang Huace Optical Communication Technology Co., Ltd. demonstrated the underground personnel positioning system and Ubeacon indoor navigation system two generations of products, the principle of the technology The information to be transmitted is compiled into a modulated signal, which is attached to the driving current of the LED lamp by pulse width modulation, and the ubiquitous light source in the user is used as a transmitting carrier to receive and decode through a professional terminal or any intelligent terminal. Therefore, the purpose of information transmission is completed by the luminaire. The former of the two products can mainly achieve accurate positioning and real-time tracking of underground workers. The latter enables consumers to realize seamless linking of outdoor and indoor positioning and navigation with their own intelligent terminals. It is indoor navigation, O2O, advertising. The foundation for precise push and mobile social applications.
While changing the traditional lighting concept, IoT companies are also looking for a new economic growth point. Nowadays, LED lighting technology and the Internet of Things are gradually maturing. Some insiders point out that IoT LED integration is integrated into the future of intelligent lighting. The main direction of development, if the two major industries are combined, will bring very good application results.
At present, the research on intelligent lighting by mainland enterprises mainly stays in LED dimmable color lighting products, and there are still few manufacturers that actually carry out systematic LED intelligent lighting. In the market, even for such low-level intelligent lighting products, the profits are considerable. The consumer purchase price is higher than the energy-saving lamp, not only because of the energy-saving and lighting functions of the LED lighting product, but more likely that the LED lighting product dimming, intelligent and other technologies bring different lighting experience.
ONWorld's latest survey of 300 people who have tried out new technologies shows that wireless lighting control technology is the most popular of smart home solutions. About 50 people choose to be interested or most interested in using the intelligent lighting system. Among them, 60 people want the intelligent lighting system to be connected to at least half of the lamps in their home.
The LED has a common low-voltage DC drive, which facilitates the integration of the Internet of Things and the LED, so that on-demand illumination can be realized, which further reduces power consumption. At the same time, when all the lights are integrated into the control, the local perception network is built synchronously to realize intelligence. Control, making lighting intelligent and informational will become possible.
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At present, LED intelligent lighting technology is mainly connected to the control system through the network, using sensors and terminal remote controls to regulate the lamps, changing the lights to meet the needs of people at any time, creating a more comfortable, safe, healthy and changeable light environment. Many intelligent lighting companies combine the LED light engine application based on the Internet of Things technology, intelligently control the terminal lighting through the remote control system, monitor and collect various lighting information in real time, and upload the collected big data to the cloud server through the cloud. The calculation analyzes and processes the big data, and finally realizes the functions of active inquiry, active control, remote maintenance, anti-theft monitoring and the like for the lighting system.
New marketing: the arrival of microcomputers Under the stimulation of rapid advancement and application of Internet technology, the pace of development of the overall market is also accelerating. In this big environment, the concept of micro-marketing came into being. As an important auxiliary link for enterprises to achieve profitability, marketing is regarded as the magic weapon for winning by many enterprise operators. However, the traditional extensive promotion method can not meet the marketing needs of the refined market, and the return on investment of enterprises is also declining, so the market needs to appear. A faster and more efficient marketing approach.
Five years ago, Taobao allowed many people to realize grassroots entrepreneurship. Today, WeChat is coming, micro-marketing is coming, and the microcomputer is coming! With the popularity of smart phones, traditional marketing methods have been unable to meet the needs of the market, and micro-marketing is becoming a marketing method that many businesses are eager to try. Nowadays, many young people are on Weibo and WeChat. The theme activities of some shopping malls have also started to be published through Weibo and WeChat. In addition to saving promotion costs, they have also attracted the attention of young consumers, which has cultivated many potential users.
In recent years, many pioneering LED companies have taken the lead in recognizing the huge potential of micro-marketing. They have been stationed in new media, and seized the opportunity with a new marketing concept, setting off a wave of micro-marketing. With the development of the Internet communication platform, the brand communication of LED needs to pay attention to the communication characteristics of new media and develop a brand-new brand communication strategy.
The new model: change, need to stand in the strategic high e-commerce circle has such a sentence: the future belongs to the traditional enterprise to understand the Internet. With the advent of the Internet age, the reconstruction of the new business ecosystem is unstoppable.
What can the Internet bring to the enterprise? 1, can directly sell goods (this is a lower level of view); 2, can promote the company's brand marketing; 3, collaborative consumer and customer participation in the enterprise marketing value re-engineering.
Returning to the LED industry, the traditional marketing model has lost its competitiveness, because consumers are changing, buying behavior is changing, and this change is almost irreversible, and the strategic change of the company is bound Row. To change, companies must stand at the height of strategy to strategize. This is not simply a matter of joining the ranks of e-commerce, but a systematic project.
On September 11 this year, Zhou Ming Technology announced that Zhou Ming will increase its capital by 4.84 million yuan in its own cash. Upon completion of the capital increase, it will acquire the equity of Hanyuan 20.59. At the same time, the two parties will be in technology research and development, product production and market sales. , brand promotion and other aspects of deep strategic cooperation to jointly expand the LED lighting market. In addition, the two sides also registered and established the Chau Ming Hanyuan home lighting brand, which has become the first brand in the LED lighting industry to build a cloud business model that combines online and offline.
After the completion of this capital increase, the two parties will register to establish the Chau Ming Hanyuan home lighting brand, and work together to create a new channel for the LED e-commerce era, becoming the first brand in the LED lighting industry to build a cloud business model that combines online and offline. .
Traditional lighting companies and new e-commerce companies to jointly develop new channels, this is the beginning of the exploration of the new model of the industry, as the effect is good or bad, still time to test, but this will undoubtedly give LED companies a new model to open a good start.
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Indoor navigation, need to get environmental support. Having navigation technology is just the first step. If you can get support from some large businesses and public places, you will get twice the result with half the effort, because these buildings are crowded with dense structures and complicated structures. Ideal for indoor navigation.
Nowadays, Wifi has not been widely popularized. However, this positioning system requires wifi support and sets up a specific building of the geofence to authenticate users, thus determining the precise location of a customer in a shopping mall or grocery store.
Micromarketing: What can companies do?
Weibo is a pioneer in the era of micro-marketing. Among the many features, pushing product advertising information to fans is the most basic function. In addition, organizing online marketing activities, interacting with consumers, answering questions or complaints about product services provided by consumers, and even placing orders directly are one of the features of Weibo. In the service of marketing and even product developers, some companies also develop microblogging applications to conduct surveys and analysis of users, such as researching users' gender composition, regions, preferences and topics of interest, etc., obtained from data mining. The basis for decision making. It can be said that Weibo can have multiple orientations and roles depending on the purpose of the enterprise.
The primary marketing stage of collecting and distributing the gifts regardless of the target group and sending gifts to increase the number of fans has also passed. For enterprise Weibo, the amount of fans is a standard of evaluation, and the quality of fans has become another standard. Attracting potential consumers and maintaining old customers has become a new understanding of the goals of many corporate Weibo. Customer service, collection of needs, research, etc. are also becoming more important.
In general, LED companies can communicate through brands through the following ways: 1. Spreading brand information, Weibo operators can plan together with enterprises, with microblogs, spokespersons, and microblogs. As a carrier, active online marketing for new products, new brands, etc. 2. Launching corporate public relations promotion activities to convey brand appeals, brand positioning and brand culture through the emerging way of web microblogging, thereby influencing consumers' associations with brands and influencing consumers' purchasing decisions. 3. To create a network hot event with brand promotion as the core, and play an important role in Weibo's brand promotion, product promotion, promotion discount and event information notification.
In the future of LED, there are many possibilities. Xiao Hongqing, professor of Electrical Engineering Department of Taiwan University of Science and Technology: LED is the most suitable light source for dimming control in light source. Intelligent lighting combined with healthy living is a new direction for future industrial development. Future LED lighting can be combined with daily work, automatic dimming and color temperature.
ONWorld Research Director Mareca Hatler: The endless demand for LED lights and smart device applications connected to cloud technology has created a huge market for developers.
Tang Guoqing, general manager of Samsung LED China: The current era is called the cloud era, and everything is intelligent and systematic.
Hui Xiaobing, executive director of the China Industry-University-Research and Investment Financing Alliance: Visible light communication will be a strategic emerging industry with a trillion of output value. In the future, visible light communication will not only upgrade the traditional lighting and communication industries, but will also spawn a large number of emerging industries, especially for promising applications such as optical navigation positioning, secure communication and payment, and intelligent traffic control.
Lin Yufeng, Chairman of Shenzhen Zhouming Technology Co., Ltd.: Three directions for O2O companies in product-oriented enterprises: importing Internet genes, innovating marketing models, and relying on industry innovation channels.
Shao Shibin, Marketing Manager, Shenzhen Zhouming Technology Co., Ltd.: Future LE