·National auto sales in the past three years, the first negative growth official tide market does not buy

A few days ago, the China Automobile Association announced the latest data. In June, the national automobile sales both fell and year-on-year, with a year-on-year decline of 3.4%. This is also the first time since 2013 that China's auto market has experienced negative growth.
In March of this year, the national automobile sales also increased by 9.4% year-on-year, and the next market turned sharply. In order to reverse the trend, in early April, Shanghai Volkswagen took the lead in launching the official price cut (referred to as “Official Drop”). Subsequently, Changan Ford, Beijing Hyundai, FAW-Volkswagen, SAIC Passenger Car, and Great Wall followed suit, setting off a wave of momentum. "Official tide", but the market effect is not ideal - sales are still sluggish, inventory continues to rise, failed to solve the car market in depression...
Recently, the Chongqing Morning Post reporter visited the city of Bengbu, and found that in addition to the above-mentioned official brand, many brand dealers have also started price reduction cards, and the range is not small. Among them, a 4S store in BMW even showed a price of 6.6 fold.
"I originally wanted to change the price, but the effect is not ideal." A person in charge of Dongfeng Peugeot told reporters that "the decline is really small, but the customer is not shooting, do not understand!"
Like him, "I don't understand", as well as FAW-Volkswagen, Beijing Hyundai, Shanghai GM and other dealers with official support. It is understood that after the official drop, its sales volume has not soared as expected, and the sales of price-cut models are mostly the same as the previous period.
The reporter asked some consumers about this. Some people think that the official drop is a gimmick; some judge that the price of the car has not yet fallen into place... The sayings are not the same, but the mentality of "chasing up and down" is widespread.
Japanese counterattacks have nothing to do with official decline, but it is worth noting that Japanese brand sales are bullish, and they have almost no official landings. According to the data in June, there are 32 models in the country that are among the “10,000 clubs” with monthly sales of over 10,000. There are as many as 9 models in the Japanese and Japanese models, and some of them are strong in price.
Not officially dropped, the manufacturers spent all their blood on the dealer. Dongfeng Nissan insiders revealed that their sales in Chongqing only exceed FAW-Volkswagen, even if there is more than one, the rebate for all models in the month will increase by 100 yuan, in order to encourage dealers to sell cars.
In the second half of the year, there will be more car companies to cut prices and manufacturers. Recently, an insider of Changan Ford complained to reporters on the phone: "You look at the parking lot. I haven't seen so many cars for a long time." Inventory pressure, It can be seen.
At the beginning of this month, the National Federation of Passengers released data showing that in the first half of the year, a total of 9.88 million general-purpose passenger vehicles were sold nationwide, an increase of 8.4% year-on-year, which was lower than last year. More than 60% of the car companies have not reached the passing line of production and sales, and some car companies are even less than 40%.
Based on this, the car from the media squad "the rim circle" forecast: in order to impact the full-year target, the second half of the car company will definitely expand and overweight at the same time, that is: more and more car companies will join.

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