In the first half of 2009, China's automotive market showed a strong performance, with sales reaching 6.988 million units, reflecting a year-on-year increase of 17.69%. The monthly sales figures from January to June continued to rise, prompting the China Association of Automobile Manufacturers (CAAM) to revise its initial annual sales target from 10.2 million to 11 million vehicles. This announcement was made by Dong Yang, executive vice president and secretary general of CAAM, on July 9th. Comparatively, the U.S., Japan, and Russia experienced significant declines in car sales—35.1%, 21.5%, and 49% respectively. In this context, China emerged as the top global auto market in the first half of 2009. Industry experts and analysts were asked to assess the factors behind the growth and predict the outlook for the second half of the year. Amid the global financial crisis, the Chinese auto market managed to grow significantly. Pang Qinghua, chairman of Dadong Automobile Group, noted that the government introduced a series of stimulus measures within just six months—an unprecedented move in recent history. He emphasized that these policies played a crucial role in boosting consumer confidence, particularly through tax reductions for small-displacement vehicles, which activated the market for compact cars. Additionally, the introduction of the "Car to the Countryside" program and trade-in incentives helped unlock new growth opportunities. The previously underdeveloped second- and third-tier markets saw increased activity, and the pent-up demand for car ownership in rural areas began to materialize. Jia Xinguang, a senior industry expert, pointed out that while policy support was a major driver, the underlying demand for cars in China remains strong. With a low car penetration rate—only 20.5 cars per 1,000 people—there is still massive potential for growth. Xu Changming, director of the National Information Center, highlighted that China’s auto industry was entering a second phase of rapid growth. Despite the positive momentum, challenges remain. Many automakers faced the dilemma of "increasing production without increasing revenue." While profits improved from May onward, some companies warned that supply could exceed demand in the fourth quarter, leading to price competition and squeezed margins. The commercial vehicle segment also showed mixed results. Although output rose slightly, sales declined, signaling ongoing challenges. However, experts believe that with the implementation of trade-in policies and continued infrastructure investment, the commercial vehicle market will see improvement in the second half of the year. Several automakers have raised their annual sales targets. Changan Automobile increased its goal from 500,000 to 600,000 units, while Beijing Hyundai boosted its target to 400,000. Despite this optimism, some companies remain cautious, citing uncertainties in the market. Looking ahead, Jia Xinguang stressed the need for stronger consumer credit support to sustain long-term growth. Currently, only about 10% of car purchases in China are financed, compared to over 70% in developed countries. Expanding auto finance could help convert latent demand into real sales. Pang Qinghua also called for more government support in areas like corporate financing and leasing to ensure the industry's healthy development. As the market continues to evolve, the focus will shift from short-term policy-driven growth to sustainable, consumer-driven expansion.

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