In the first year of the “Twelfth Five-Year Plan”, although China’s construction machinery industry experienced a sharp turnaround in the “high and low” market, it has withstood the severe test of macro-control, and its annual sales revenue increased by about 17%. Strong vitality.

In 2012, the construction machinery industry will show the development trend of “low before and after high” or “low before and after stable”, and the annual sales revenue will still grow steadily, and is expected to increase by about 12% from 2011.

When predicting the trend in 2012, China’s Construction Machinery Industry Association’s president Jun pointed out that domestically, due to the gradual withdrawal of some stimulus economic policies and the implementation of a proactive fiscal policy and a stable monetary policy by the country, a series of macroeconomic controls are still influencing. Continuing, the turning point of the country’s macroeconomic policy remains to be observed. The slowdown in the production and sales growth of related products in the construction machinery industry in China still requires a longer period of rational return. From the macro situation and domestic and international market analysis, it is expected that the trend of China's construction machinery will show a trend of “low before and after high” in 2012, and the annual sales revenue will still grow steadily, and is expected to increase by about 12% from 2011. Of course, the key also depends on the strength of the state's macroeconomic regulation and control and the scale of financial and financial policies. Uncertainties are relatively large.

Judging from the experience of previous national macro-controls, the regulation and control of downstream industries of construction machinery has gradually spread to the upper reaches of the industry, and the impact of regulation and control has spread from real estate, infrastructure construction, and mines to areas such as construction machinery and building materials. The position of the construction machinery industry in the entire industry chain belongs to the middle and upper reaches. When the construction machinery industry is affected by a certain degree of macro-control, the macro-control policies will generally begin to relax and gradually slow down. The construction machinery industry will be affected basically. It is a taste of nothing.

However, it seems to be different in 2011. The unforeseen surprise began in April with a sharp drop of more than 30% from the previous month, as well as rising costs of raw materials and labor, lack of core technologies, and pressures and difficulties in energy saving and emission reduction, especially the wave of world-renowned construction machinery enterprises landing in the Chinese market. Still intensifying, the internationalization of the domestic market and the internalization of the international market have basically taken shape. It seems that the "turning point" of the Chinese construction machinery market has basically been affirmed by people in the industry. Some doubts have arisen about the development of the construction machinery industry in the future. Some people are optimistic and some people sing.

In this regard, Jun Jun has his own unique insight: "We must soberly realize that the current problems in the market are temporary, are problems in development, and will not affect the long-term development of China's construction machinery industry. China's construction machinery industry still It is a sunrise industry, with high technical content and production concentration, and it is relatively difficult to gain access. In the future, market demand will surely develop in the direction of high-end and intelligent industries. Industry operations will become more and more standardized, and current adjustments will be given to key enterprises in the industry. Bringing rare opportunities for hard work, companies should not be heroes in terms of scale and speed. They should pursue endogenous growth and innovation, and adopt an international vision to meet future market opportunities and challenges."

Long Guojian, vice president of the China Construction Machinery Industry Association, pointed out that in the future of engineering machinery development, Germany and Japan have experienced a period of crisis and difficulties after World War II, but they have overcome the past and maintained a relatively rapid growth rate. The current urbanization rate in China is only equivalent to that of Japan in the 1960s. Japan greatly increased the urbanization rate during the 1960s and 1990s, and Komatsu and other construction machinery giants used this time to develop rapidly. grow. There is no problem for China to continue its rapid growth for 50 years. The premise is that under the party's leadership, the mechanism and system must not change, and the strategy with economic construction as the core must not change.

Although since 2010, due to the implementation of tightening fiscal policy by the state, the domestic construction machinery industry has been turned into a downturn after a leapfrog development, and it is difficult for the industry to have explosive growth. However, under the support of multiple positive factors, it will not appear large. landslide.

During the 12th Five-Year Plan period, the country’s investment in rural road construction will exceed 200 billion yuan, and the civil aviation infrastructure construction will reach 425 billion yuan. Water investment in the next 10 years will reach 4 trillion yuan, and the investment in social security housing will exceed the next five years. With trillions of yuan, a huge infrastructure investment plan means that the construction machinery industry still has ample room for development.

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