In April 2013, Ford made a bold claim, stating that the Ford Focus was the "world's best-selling vehicle nameplate." But this statement left many scratching their heads—especially when it comes to Toyota and its legendary Corolla, which has consistently held the title of the world’s top-selling car for decades. Ford might want to double-check its data before making such claims.

Toyota Corolla Still Best-Selling Vehicle

A heated debate has erupted between Toyota and Ford over who truly holds the title of the world’s best-selling car. Which side do you stand on?

When it comes to global sales figures, accuracy can be a tricky thing. Many people assume that a Corolla is sold under the same name everywhere, but in reality, Toyota often rebrands or modifies the model for different regions. This is just part of global marketing strategy—but it seems Ford may have overlooked this nuance with its “One Ford” campaign.

For instance, Ford and Polk, the data provider, exclude certain Corolla variants like the Corolla Rumion, which is sold exclusively in Japan. When you factor in all models that share the Corolla name or platform, the numbers tell a different story: the Corolla outsells the Focus by a significant margin, with over 1.16 million units sold compared to the Focus’s 1.02 million.

However, according to Polk’s data, the Corolla only sells around 872,000 units versus 1.02 million Focuses. But there are more issues with this data than just naming conventions. Polk’s figures are based on new-vehicle registrations from over 80 countries, covering about 97% of the global market. However, they also use sales data in places where registration isn’t immediately available, and there's often a delay between when a car is sold and when it’s registered—especially in the U.S., where it can take up to 60 days.

At the end of the day, the title might not matter much beyond bragging rights. But it's definitely entertaining to watch automakers' PR teams go back and forth. Ford's spokesperson, Merkle, insists the Focus is the best-selling nameplate based on Polk's data. Meanwhile, Toyota's Corbett argues that the Corolla remains the top-selling vehicle globally.

Merkle (Ford): "The Focus is the best-selling global vehicle nameplate. This is based on approved global new-vehicle nameplate registration data from Polk, a third-party source."
Corbett (Toyota): "No, the Corolla is the best-selling vehicle. We just want the truth to be out there. Our intent is not to be No. 1—we want to make good cars that people want to buy. Being No. 1 is not the goal—it’s the result."

So, what do you think? Should Toyota include all its Corolla models in the count, or does Ford have a valid point in excluding them? The debate continues, and it's clear both companies are passionate about their claims.

What's your take on this? Do you think the Corolla deserves the title, or does the Focus have a stronger case? Let us know in the comments below!

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