Car Door Central Lock,Central Door Controller,Car Central Lock Actuator,Car Central Locking System WENZHOU TIQNIU ELECTRICAL CO.,LTD. , https://www.tianqiuelectrical.com
A new joint venture company with a completely different joint venture model from the past will soon be born. This is Dongfeng Commercial Vehicle Co., Ltd., a joint venture between Dongfeng Group and Swedish Volvo Group (ABVolvo).
In China, the automotive joint venture company has a common model for a long time: the name of the company is a simple merger of the name of the two parties, such as FAW-Volkswagen, Shanghai GM, Guangzhou Automobile Honda, etc. Both Chinese and foreign companies have relatively equal shares. In general, China serves as chairman and general manager. The foreign party shall assume or take turns sitting; import foreign technology, and produce and sell mature products of foreign company brands. The joint venture company does not have R&D capabilities, but only some adaptations are made, and the joint venture Chinese cannot get access to core technologies. The function of the joint venture company is to produce foreign brands of cars according to cats and tigers, spread the joint venture foreign product brands, and occupy more of the Chinese market share.
So even though we have been on the joint venture road for 30 years, the Chinese side of the joint venture is still empty-handed and has not learned key technologies. The joint venture is like plucking opium. It is highly addictive. The first phase of the joint venture has not yet arrived. Another 30 years will be signed to take pride in being the “biggest overseas market†of multinational corporations.
The soon-to-be established Dongfeng Commercial Vehicle Co., Ltd. is completely different from the past joint venture model. This cooperation is a “strategic alliance with capitalâ€. Dongfeng Group will repurchase Dongfeng’s limited assets of medium- and heavy-duty commercial vehicles, and Volvo will invest in cash. , To jointly establish a new Dongfeng Commercial Vehicle Company, the number of joint venture stocks was 55% to 45%, Dongfeng Holdings; the chairman and general manager were all served by Dongfeng, and Volvo served as vice chairman; the company name only saw “Dongfeng†but “Volvoâ€. The product uses "Dongfeng Brand"; Dongfeng consolidated statement. Some people say that this is using the resources of both parties to jointly make the "Dongfeng" brand bigger and stronger. Zhu Fushou, president of Dongfeng Motor Group Co., Ltd., said: "This can be understood."
On the issue of joint ventures, perhaps we have become "Jia Gui" in Famen Temple, "I used to be used to sitting uncomfortable." It was hard to believe that such a joint venture proposal was initially heard. The first thing that comes to mind is: What does Volvo get from it and why does it accept such an "aliance under the city?"
At the signing ceremony on January 26, the President and CEO of Volvo Group, Mr. Europasen, responded: “Dongfeng Group is our familiar partner for many years and we greatly appreciate their management team and product line. Through cooperation, the advantages and synergies of both parties will be brought into play to further strengthen the Volvo Group's international competitiveness." Of course, he did not explicitly say that "Volvo can take up more market share in China's commercial vehicle market."
"Combining efforts to develop the world's leading "Dongfeng" brand commercial vehicle" is first and foremost beneficial to both parties, the so-called "win-win". Mr. Payson understands that the most precious resource in the world today is the market. The markets in Europe, America and Japan have long been saturated. The Chinese market is the last remaining oasis. Dongfeng and Volvo have established strategic alliances. By complementing each other and sharing resources, the “Dongfeng†brand commercial vehicle will be promoted into a world-renowned brand, which will “further consolidate the Volvo Group’s leading position in the worldâ€.
Volvo Group is the world's leading multinational corporation for large-scale commercial vehicles. It has deep commercial vehicle R&D technology and rich manufacturing experience. It has world-famous brand trademarks, has production bases in more than 20 countries and regions, and operates in more than 190 markets. The event has a global employee base of 115,000. After more than 40 years of development, Dongfeng has become the largest and most complete commercial vehicle company in China. Dongfeng's sales of medium and heavy commercial vehicles ranked first in the country for nine consecutive years, and it is the world's leading level. Both alliances can be considered as truly powerful. alliance.
People remember that before this time, Sinopec and Volvo, the joint venture between FAW and Mercedes-Benz, all failed. One of the important reasons was that the foreigner Sergeant Gao Lingxia did not treat Chinese companies as equal partners. Today, not only has China become the world's largest auto market, but a group of Chinese companies have emerged from the market. The scale is considerable, and their technological capabilities are also important. More importantly, global market resources are becoming increasingly scarce. China’s market value has been recognized by multinational corporations. If it wants to develop in China, joint ventures with Chinese companies cannot but “compromiseâ€, which also reflects the strength of the Chinese auto industry. Increased status.
From Dongfeng Group, Dongfeng Ventures started as a commercial vehicle, and became famous as a commercial vehicle. Nowadays, there are more than 100,000 employees involved in commercial vehicles. Commercial vehicles are the foundation of their initial development. In a sense, they can be said to be “commercial The Che Xing is Dongfeng-style, and the decline of commercial vehicles is the decline of the east wind. The development of commercial vehicles is the basis of the Dongfeng Group. When Dongfeng headquarters was relocated from Shiyan to Wuhan in 2003, there was a concern that the Shiyan would not become the "waste capital" ever since.
Dongfeng Group is standing high and looking forward to the corporate vision of building a “perpetually developing century-long east wind, facing the world’s internationalized east wind, and developing itself in an open and independent mannerâ€, not only to make the commercial vehicle the first in the country, but also to make it "Commercial vehicles in the world" is conducive to consolidating foundations, stabilizing enterprises, and providing reliable guarantees for the sustainable development of enterprises.
At present, China's auto overcapacity, especially the overcapacity of commercial vehicles, has been confirmed. It is the best choice for Chinese auto companies to go overseas. In the international market, although China's commercial vehicles have cost-effective advantages, but performance, environmental protection, safety, lightweight, etc., compared with the international large-scale commercial vehicle companies, there is still a considerable gap, and the establishment of a strategic alliance with the Volvo Group, will undoubtedly improve overall The technical level and core competitiveness of Dongfeng Commercial Vehicles accelerate the internationalization of Dongfeng.
Judging from Dongfeng Motor Co., Ltd., it sold the commercial vehicle business, leaned its main business, shortened the management span, created conditions for the company to optimize the organizational structure and optimize the management process, and could then focus more on passenger cars and light commercial vehicles. Business development, refinement, expertise, strong passenger car and light commercial vehicle business, improve the company's overall profitability.
It can be said that Dongfeng and Volvo have formed a strategic alliance with the overall situation of national economic development, and the Chinese auto industry has become bigger and stronger, and the long-term development of Dongfeng Group's province is a good thing that has no harm.