In today's increasingly fierce market competition, more and more companies recognize that brands are the most critical factor in the everlasting corporate foundation. As Xichang factory manager Qian Hengrong said, "A company is more profitable than sales, and more important than profit is the brand." Entering the "Twelfth Five-Year" period, after Xichai entered the four ventures, Xie Chai proposed It will take 15 years to transform from an engine product company to an engine brand enterprise's strategic goal. In the past two years, Xichai has not only established the brand positioning of “China Power Expert” within the company, but also has established the core value system of Xichai brand, such as “Quality, Energy Efficiency, Innovation, and Symbiosis”, as a supplier to a wide range of suppliers. System linkage, jointly create engine brand enterprises.

Recently, Xichai’s bi-annual non- parts procurement meeting was held in Wuzhen, Zhejiang Province. More than 100 representatives from more than 70 suppliers of raw materials and auxiliary materials such as cutting tools, oil products, and paints were present at the conference to review together with Xichai. In the course of development, we seek common goals, alliances, and win-win strategies. We found that the conference included brand elements in all aspects of cooperation when deploying future cooperation and brand building became a bright spot.

Brand publicity further reached consensus

Representatives attending the Xichai 2013 non-parts procurement conference strongly felt the strong Xixi brand atmosphere during the conference. The Xichai brand brochure in the information kit is well-received; the core value of the Xichai brand “quality, energy efficiency, innovation, and symbiosis” above the large-scale monogram attracts the attention of each delegate; the conference theme report will "One of the main tasks of Xichai for the next two years is to build brand names, locate and establish systems." At the conference venue, Xichai also shared Xichai's brand mission, brand vision, brand personality, brand core value, brand positioning, brand culture, etc. with all suppliers, and called on suppliers to shift from product marketing to brand marketing. Internationally renowned brands with cost-effective advantages.

Brand elements included in supply chain management

In the deployment of procurement work in the next two years, Xichai effectively integrated the core values ​​of the brand of “Quality, Energy Efficiency, Innovation, and Symbiosis” and proposed to meet the production goal and rationally reserve resources; with the aim of reducing costs and increasing efficiency, The implementation of scale procurement; to improve quality as the goal, and focus on quality control; to manage efficiency as the goal, continue to deepen management; to comprehensive coordination as the goal, to carry out continuous improvement of the five key tasks. Xichai also innovatively proposed to formally implement the supplier improvement proposal system, encourage suppliers to improve around new structures, new materials, new technologies, and new processes. Xichai will share improvement results with suppliers and allocate funds from the innovation fund each year. The funds provide incentives to suppliers, stimulating the majority of suppliers to establish a close strategic alliance of innovation, mutual benefit, honesty and trustworthiness, and common development, and build a core resource platform to support Xichai's expansion.

System linkage to jointly create a brand enterprise

At the 2013 non-parts procurement conference held in Xichai, another interesting highlight was the cooperation between Xichai's innovation and its suppliers, and jointly built a management platform to build the same direction as the supplier's goals, benefit sharing, and risk. Shared strong supply chain system.

In order to enhance supply chain collaboration capabilities, Xichai upgraded its existing procurement commerce platform and developed the supplier relationship management platform SRM system, which was officially launched in 2013. Xichai will send inquiry information, purchase orders, contracts, billing statements and other information to suppliers through the SRM platform, and suppliers interact with Xichai through the SRM platform, including inquiry, purchase plans, purchase orders, and delivery orders. , financial reconciliation and other business information exchange feedback on the system, the two sides information transparent, sharing, to achieve planning collaboration, order coordination, logistics coordination, inventory coordination, financial synergies, concentricity, alliance, and win together to build a long-term infrastructure Brand company.

Welding Neck Flange

Butt welding flange is a kind of pipe fitting, which refers to the flange with neck and circular pipe transition and butt welded with the pipe.

The butt welding flange is not easy to deform, has good sealing and is widely used. It has corresponding rigidity and elasticity requirements and reasonable butt welding thinning transition. The distance between the welded junction and the joint surface is large, and the joint surface is free from welding temperature deformation. It adopts a relatively complex horn shape structure, which is suitable for pipelines with large fluctuation of pressure or temperature or pipelines with high temperature, high pressure and low temperature. It is generally used for the connection of pipelines and valves with PN greater than 2.5MPa; It is also used for pipelines conveying expensive, flammable and explosive media.

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