Although the debate over the economic SUV's reputation is still ongoing, there are still many concerns regarding its functionality and quality. Despite this, the popularity of economical SUVs has not slowed down. Last year, sales of these vehicles accounted for nearly half of the entire SUV and off-road vehicle market. Great Wall Saifu quickly climbed to the top of the sales charts. The rapid growth of such SUVs has significantly contributed to the overall development of the SUV and off-road vehicle sector in the past two years. From a functional and quality standpoint, these economical SUVs, which are often based on pickup truck chassis, are still far from meeting the standards of true SUVs. They tend to lag behind in cross-country performance, safety, and comfort. So why do consumers still choose these "quasi-SUVs"? A small survey conducted by the online car market revealed some interesting insights. According to the survey, the main factors influencing consumer decisions were appearance and low price. Out of 537 respondents, 225 (41.9%) chose appearance as their primary reason, while 35.2% were drawn in by the low price. Brand and configuration also played a significant role, with 31.8% and 29% of participants citing them as key factors. Interestingly, after-sales service ranked only sixth among the eight reasons considered. The survey included nine economic SUV brands, including Great Wall Saifu, ZTE, Futian, Jiangling, Wanfeng, Dadi, Tianma, Shuguang, and Shuanghuan. In terms of brand preference, Great Wall Saifu received the most votes, with 31.5% of the total responses. Jiangling followed closely with 25%, while Double Ring came in third with 14%. Other brands had less than 10% each. While the sample size was relatively small, the results highlight certain trends. Consumers primarily focus on design and affordability when purchasing economical SUVs, indicating a clear demand for these models. Many middle- and low-income buyers have limited budgets but still desire the look and feel of an SUV or off-road vehicle. As a result, they place high importance on product quality and reliable after-sales support. It’s also worth noting that, contrary to previous assumptions, brand awareness plays a more significant role than expected. Although there are numerous economic SUV brands available, product homogeneity is becoming more apparent. However, the market remains concentrated, with a few dominant brands leading the way. According to Hua Xue, director of the online car market, this survey attracted fewer participants compared to other automotive surveys—only about one-tenth of the usual number. He suggested this might be due to the smaller SUV buyer group and lower public interest compared to sedans. Nevertheless, the proportion of SUVs in the overall market is much higher than the percentage of survey participants, showing that SUVs continue to gain traction despite being a niche segment.

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