Although the debate over the economic SUV's reputation is still ongoing, there are still many concerns about their functionality and quality. However, this has not stopped the rapid rise of economical SUVs in the market. Last year, sales of these vehicles accounted for nearly half of the entire SUV and off-road vehicle market. Great Wall Saifu quickly claimed the top-selling title. The fast growth of such SUVs has significantly contributed to the overall development of the SUV and off-road vehicle segment in recent years. From a functional and quality perspective, these economical SUVs are often built on pickup truck chassis, which makes them quite different from true SUVs. There is a noticeable gap in off-road performance, safety, and comfort. Despite these shortcomings, why do consumers still choose these "quasi-SUVs"? An online car market survey explored this issue, revealing that appearance and low price were the top reasons for purchase. Among 537 respondents, 225 (41.9%) cited design as a key factor, while 35.2% were drawn by affordability. Brand reputation and vehicle configuration also played significant roles, with 31.8% and 29% of participants considering them important factors. Interestingly, after-sales service ranked only sixth among the reasons for buying an economical SUV. The survey included nine brands, such as Great Wall Saifu, ZTE, Futian, Jiangling, Wanfeng, Dadi, Tianma, Shuguang, and Shuanghuan. In terms of brand preference, Great Wall Saifu received the most votes at 31.5%, followed by Jiangling at 25%. Double Ring came in third with 14%, while other brands scored less than 10%. Though the sample size was limited, the results highlight some trends. Consumers primarily focus on design and price when purchasing economical SUVs, indicating a clear market demand. These vehicles appeal especially to middle- and low-income buyers who desire the look and feel of an SUV but have limited budgets. They value quality and reliable after-sales support, even if they opt for more affordable models. Notably, the survey showed that brand awareness is becoming more important, ranking third in the list of purchase criteria. While there are many economic SUV models available, product homogeneity is increasing, yet brand concentration remains strong, with a few dominant players. This aligns with last year’s sales figures. According to Hua Xue, director of the online car market, this survey had one of the lowest participation rates compared to other auto-related surveys—only about one-tenth of typical numbers. He suggested this might be due to the smaller SUV buyer group and lower overall attention compared to sedans. Still, the proportion of SUVs in the overall market is much higher than their share in total car sales. For example, in 2003, SUV and off-road vehicle sales accounted for just 4% of total car sales.

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