Following the NDRC's August 8th Japanese component companies and 4 bearing companies issued a total of more than 1.2 billion yuan in the ticket, the Hubei Provincial Price Bureau and the Shanghai Municipal Price Bureau respectively announced the recent FAW-Volkswagen Audi and Chrysler A fine for a monopolistic act. FAW-Volkswagen Sales Co., Ltd., 8 Audi dealers in Hubei, Chrysler (China) Automobile Sales Co., Ltd. and some of its distributors in Shanghai were all involved, with a total fine of more than 300 million yuan.
In recent months, almost every month, new car manufacturers or related companies have been involved in the anti-monopoly tide. Faced with the thunder of anti-monopoly in this round, not only major automakers are rushing to cut prices, but even some foreign government departments and chambers of commerce have begun to intervene. However, as far as the current trend is concerned, no matter how the external environment is confusing, the anti-monopoly work of the automobile industry is far from being completely “receiving the net”.
In the next city, after the dealers, parts, auto insurance and other industries were involved in the anti-monopoly tide and successively “received” the fines, with the further deepening of the anti-monopoly work, the automobile sales company was finally officially listed.
On September 11, Hubei Provincial Price Bureau and Shanghai Municipal Price Bureau issued a monopoly ticket for the automobile industry. In addition to some local brand dealers involved, FAW-Volkswagen and Chrysler were also priced at 249 million respectively. Yuan and a fine of 0.32 billion yuan.
The Hubei Provincial Price Bureau issued a notice saying that as early as March 2014, it was discovered that FAW-Volkswagen Sales Co., Ltd. and some Audi dealers implemented price monopoly behavior in Hubei Province, and immediately launched an investigation under the guidance of the Price Development Bureau of the National Development and Reform Commission. It has been ascertained that since 2012, the Audi Sales Division of FAW-Volkswagen Sales Co., Ltd. has organized and implemented 10 Audi dealers such as Hubei Dingjie, Huaxing Handi and Hubei Zhongji in Hubei Province. Monopoly agreement on vehicle sales and service repair prices.
“FAW-Volkswagen Sales Co., Ltd. organized 10 Audi dealers in Hubei Province to reach and implement a monopoly agreement on vehicle sales and service repair prices. The purpose is to control dealers’ sales and after-sales maintenance for third-party resale. Price, deprivation, and intervention in the pricing power of downstream operators, raising the sales price of complete vehicles and Spare parts, eliminating and restricting the normal competition order of the vehicle and spare parts market, and damaging consumer rights.” Who said?
The Hubei Provincial Price Bureau pointed out that FAW-Volkswagen Sales Co., Ltd. played an obvious leading and promoting role in organizing dealers to reach and implement the monopoly agreement on vehicle sales and service maintenance prices, in which all dealers were subordinate. . Therefore, FAW-Volkswagen Sales Co., Ltd. imposed a fine of 6% on sales in the relevant market for the previous year, totaling 249 million yuan; and fined 7 Audi dealers for 1%~2% of the relevant market sales in the previous year. Hubei Aozhe exempted from penalties for the voluntary reporting of price monopoly agreements and providing important evidence; Wuhan Ogilvy did not impose penalties for minor violations and timely corrections.
Coincidentally, on the same day, the Shanghai Municipal Price Bureau also issued a penalty decision for Chrysler (China) Automobile Sales Co., Ltd. and some of its distributors in Shanghai.
According to the announcement, during the period from 2012 to 2014, Chrysler signed a distribution agreement with the dealers to maintain the resale price in the process of automobile sales, and issued a business policy containing the content of maintaining the resale price; The dealers who recommend the retail price of the manufacturer shall impose penalties in the form of deduction of rebates, fines, etc., and issue notices to all dealers; for distributors whose actual transaction price is lower or slightly higher than the wholesale price, the resource allocation shall be frozen ( That is, for some hot-selling models, temporarily delay the supply to the dealers) or suspend the configuration of the test drive and other measures to punish.
It was also found that Chrysler Shanghai dealers Shanghai Yueyao, Shanghai Mingchuang, and Shanghai Xinjia held a meeting on April 25, 2014 and signed the “Consultation on the uniform pricing of Chrysler, JEEP, Dodge brand vehicles and other related prices. Forget, a unified agreement was made on the maintenance hours, accessories prices, paint prices and execution time of the dealers in the same city, and the price reached by the agreement was implemented after the meeting.
In view of the above actions, the Shanghai Municipal Price Bureau imposed a fine of 3% on the relevant sales of Chrysler in the previous year according to law, totaling RMB 32 million; the three dealers who reached and implemented the monopoly agreement were punished according to law, among which Shanghai Yue played an organizational role. It is also subject to a fine of 6% of the relevant sales for the previous year, and a fine of 4% for the above-mentioned sales of Shanghai Mingchuang and Shanghai Xinjia.
Although the penalties imposed by automobile sales companies are not as good as those of component companies, in the eyes of the industry, as a market entity, its "demonstration" role in anti-monopoly work is necessary for the entire market environment. Far greater than dealers, parts, auto insurance and other industries.
It is reported that the two sales companies of FAW-Volkswagen and Chrysler and the dealers involved in the case have actively carried out rectification and stopped the illegal activities. FAW-Volkswagen lowered the original spare parts price for Audi on August 1; 10 Audi dealers in Hubei Province have also completely abolished the illegal agreement, revised the marketing policy, and promised to strictly abide by the anti-monopoly law and eliminate illegal activities. Chrysler also revised its distribution agreements and business policies in accordance with the law and returned fines to the dealers who were punished. At the same time, it announced the price reduction of its flagship models and spare parts, and released the spare parts sales channels; three of Chrysler's Shanghai area The dealers have also abolished the illegal agreement and promised not to discuss the price with other dealers with competitive relations, and insist on the independent pricing of the enterprise.
"From the recent anti-monopoly progress, we can see that the government's action is a series of combination punches. Because of the rapid development of the automobile industry over the years, the monopoly of parts and components is relatively serious, so car manufacturers appear in anti-monopoly. The list of penalties is an inevitable trend.” Yan Jinghui, deputy general manager of Beijing Beichen Asian Games Village Automobile Trading Market Center, said that in the terminal market, the monopoly phenomenon such as the lowest price and cross-regional sales caused by automobile manufacturers is the most common. The restrictions on mainstream brands in these areas have been loosened. This is also the result of the “knocking the mountain” caused by the auto industry’s repeated receipt of fines.
According to statistics, in the past month, China’s anti-monopoly has issued nearly 1.8 billion yuan, of which 1.547 billion yuan is related to the automobile industry.
Shen Danyang, spokesman of the Ministry of Commerce, also said at the regular meeting of the Ministry of Commerce held on September 16 that the actual amount of foreign investment in China was 7.2 billion U.S. dollars in August, down 14% year-on-year. This is the actual use of China after July. Foreign capital data once again showed double-digit decline, which has nothing to do with the ongoing anti-monopoly. The National Development and Reform Commission has investigated and handled more than 330 price monopoly cases this year. Only 33 foreign-related enterprises accounted for only 10%, while only 5% of the anti-monopoly cases investigated by the industrial and commercial departments involved foreign investors. Therefore, the accusation against China’s anti-monopoly investigations is aimed at foreign-funded enterprises. Untenable."
It is not difficult to see that under the background of deepening market-oriented reforms, anti-monopoly investigations will continue in both the automobile industry and other fields. This round of “receiving the net” is still far away. And some economists believe that as China's marketization gradually integrates with the international market, anti-monopoly investigations need to undergo a process of gradual acceptance, which is likely to become a normal state, and this is the market health and order. One of the necessary conditions for fair operation.

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